Clik here to view.
Bakersfield Californian: ‘Smaller Advertisers Clearly Our Future’
Bakersfield Californian President and CEO Richard Beene says that smaller advertisers will be receiving more and more focus by the independently owned paper – something that many newspapers say, but...
View ArticleClik here to view.
Yahoo: Newspaper Consortium Cutting Into Broadcast Ad Dollars
The Yahoo Newspaper Consortium is seeing new ad dollars coming in, primarily for its behavioral targeted campaigns, which accounts for 90 percent of its business, per Yahoo VP Lem Lloyd. Lloyd...
View ArticleClik here to view.
Boston Globe Signs on With Yahoo Newspaper Consortium
Yahoo has announced the addition of The Boston Globe and St. Petersburg Times to its Newspaper Consortium, which now has 37 media companies with 796 newspapers. The announcement was timed for The...
View ArticleClik here to view.
AT&T, Yahoo Team for Behavioral Targeted Display Ads
Yahoo is extending its local sales reach for its behavioral targeting-informed display ads, enlisting AT&T Interactive’s 5000+ sales reps. They will begin selling the “APT” branded- display ads...
View ArticleClik here to view.
Yahoo Adds Valassis to Local Reseller Network
Yahoo is seeking to extend direct marketing budgets online via a new deal with DM giant Valassis, which claims 15,000 advertisers and reaches 114 million shoppers. The new effort adds another...
View Article
